ShopEasy: High-Performance Multi-Vendor E-Commerce Marketplace
Scaling an e-commerce platform to ₹4.2 Cr+ GMV with sub-second catalog search and automated merchant payouts.
How did NiyajTech build a high-conversion multi-vendor marketplace?
NiyajTech replaced a legacy WooCommerce store with a custom headless Next.js and Node.js marketplace featuring instant Redis-backed search, automated vendor split payments via Razorpay Route, and 98+ Lighthouse speed, generating over ₹4.2 Cr in GMV.
- Headless Next.js frontend achieved 98/100 Core Web Vitals score.
- Checkout conversions increased by 185% due to sub-second load times.
- Automated split payouts saved 40+ finance hours per month.
- Zero downtime during peak flash sale traffic spikes.
The Transformation at a Glance
Migrated a bottlenecked WooCommerce store to a high-speed headless Next.js e-commerce marketplace with Algolia-powered search, automated merchant commission payouts, and 98/100 Core Web Vitals, increasing conversion rates by 185%.
Core Challenges & Bottlenecks
Before partnering with NiyajTech, the client faced significant operational hurdles that directly limited business growth and customer satisfaction.
WooCommerce Crashes During Flash Sale Traffic Spikes
During seasonal sales, the previous WordPress/WooCommerce site crashed under 1,500 concurrent shoppers, resulting in lost carts and high checkout abandonment.
Unmanageable Manual Vendor Commission Payouts
Managing 100+ seller accounts, calculating category-specific commissions, and transferring bi-weekly payouts was done via manual bank transfers prone to accounting discrepancies.
Poor Mobile UX and Sub-50 Lighthouse Scores
Bloated plugins led to a 6.1s mobile load time, terrible SEO rankings, and high bounce rates on Google Ads traffic.
The Technical Architecture & Solution
NiyajTech engineered a scalable, clean-code architecture prioritizing sub-second speed, high availability, and automated workflows.
Headless Next.js Frontend with Incremental Static Regeneration (ISR)
Built a lightning-fast React frontend with dynamic ISR caching, ensuring instant product page loads while keeping inventory counts synchronized in real time.
Automated Multi-Vendor Split Payouts via Razorpay Route & Stripe
Engineered an automated split-payment escrow architecture where customer payments are automatically bifurcated into vendor payouts and marketplace platform commissions on delivery confirmation.
Sub-300ms Instant Faceted Search with Redis Cache
Implemented elastic search indexing with Redis key-value caching, enabling instantaneous product filtering by brand, size, price, and customer rating.
Key Architectural Feats & Innovations
Technologies & Frameworks Employed
"Our cart abandonment dropped by 42% on the first weekend of launching the new Next.js platform. The vendor onboarding speed is unprecedented, and the site effortlessly handles our biggest sales events."
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